5 Affiliate Partnership Factors You Need to Consider
Joining an affiliate marketing or referral program can be a great way to provide your customers with the products and services they need to business successfully—without having to take on the costs and hassles of supplying them yourself.
However, it’s important to keep in mind that any old referral program won’t do the trick. Your customers won’t be satisfied and you won’t make high commissions if you don’t select the right affiliate partnership in the first place.
But how can you know which affiliate partnership will yield the results you and your customers want when there are so many options out there? Start by checking out our list of five key factors you should be looking out for in your next affiliate partnership!
1. Affiliate Commission Structure
Different referral programs will offer different types of affiliate commission structures. Some may give a one-time only payout when one of your contacts signs a new deal, while some will continue to give lifetime commissions each and every time that contact makes a purchase.
Beyond just inquiring about the commissions structure a particular referral program, be sure to also confirm their payment terms before signing up. For example, would your contact have to be a customer for a certain amount of time before you get your payout, or do you get your commission immediately when they sign up and make a purchase? It’s important to be clear about expectations before entering into an affiliate partnership so both you, your customers, and your affiliate partner are on the same page.
At The Fulfillment Lab, we offer mass volume profit sharing, so once one of your contacts gets set up with our services through your unique affiliate code, you’ll continue to earn a piece of the profit from every single item shipped. The more your contacts ship with us, the more you earn—it’s just that simple.
2. Fulfillment Integrations
It’s important that an affiliate marketing partner works well with any platforms, plugins, eCommerce carts, or communication tools that you or your customers use. This way, it’s easier for you to manage your affiliate marketing initiatives effectively, and easier for your customers to get signed up and start utilizing the products or services they’re looking for.
At The Fulfillment Lab, our Global Fulfillment Software™ dynamically integrates with all kinds of eCommerce shopping carts in minutes, not days. We work with Shopify, Squarespace, Limelight, Magento, Ultracart, and many many more! If your customers need a fulfillment solution, they’ll be able to get it with unmatched speed and ease. All they have to do is create an account from the link you send with your affiliate code, select some settings and customizations, and click a few buttons to go live!
The bottom line is that we integrate faster than anyone in the fulfillment industry. This way, your customers can stop sweating the details and start shipping faster—meaning more profits for you, them, and us!
3. Ease of Use
You’re already super busy, so you want to make sure you’re joining an affiliate partnership that’s going to be easy for you to take advantage of. After all, it can often takes weeks of back and forth with a potential affiliate partner to go over details, payment terms, and get paperwork filled out. If this is the case, their processes are likely going to be just as messy once you’re actually in the program.
That’s why The Fulfillment Lab has made our referral program incredibly easy. We’ll set you up with your own affiliate code that is automatically populated and easy to forward and share with your contacts. Then, when one of your contacts signs up for our services and makes a purchase using your unique code, you’ll be automatically credit and start earning lifetime commissions every time they ship with us.
You’ll want to make sure you’re entering into an affiliate partnership with end-to-end visibility. Are they upfront about the terms and conditions of their referral program? Are they trustworthy, and can you count on the fact that they’ll be consistent and honest with the way they calculate your affiliate commissions?
Do your research and ask questions before you agree to join the affiliate partnership. Make sure you have a complete understanding of the vendor’s conditions, payment terms, and what will be expected from you as an affiliate.
This is so important because a simple miscommunication can lead to a failed affiliate partnership. If you want to see success with affiliate marketing, take the time to vet your potential new affiliate partner to be sure they’re someone you actually want to work with.
5. Clear Dashboards and Reporting
Look for an affiliate partner that provides you with access to a dashboard that has clear and up-to-date reports. This way, you can quickly see your affiliate commissions both in real time or over a given time period. If this isn’t your first rodeo with affiliate marketing, you likely know how to track this data on your own, but it’s always a good sign if your affiliate partner already has this already set up on their end.
Not only is this a more convenient way to track your progress and earnings, but being able to see these numbers will motivate you to improve your performance as an affiliate partner and get more contacts signed up so you can make more residual income!
That’s why at The Fulfillment Lab, we created a portal just for our affiliate partners. This way, you’ll be able to login at any time and quickly and clearly see how many companies you’ve referred and your total amount of commissions earned to date. This helps keep us both accountable, on track, and working towards our mutual future goals!
Now that you know a little bit more about what you should be looking for in your next affiliate partnership and how The Fulfillment Lab meets those needs, are you ready to start earning with us?
Reach out to one of our team members if you have more questions, or simply create an account on our affiliate portal on your own whenever you’re ready to get started!