Did you know that eCommerce businesses can experience numerous benefits from joining affiliate programs? But what is eCommerce affiliate marketing, why is it so valuable, and what kinds of affiliate programs are out there?
What is eCommerce Affiliate Marketing?
eCommerce affiliate marketing is when an online merchant earns a commission for marketing another company’s products, services, or website. Sales and website traffic are tracked via links from one website to another or through unique affiliate codes.
Affiliate marketing is an increasingly popular tactic that is being used to drive additional sales and generate online revenue that is beneficial to both brands and their affiliate marketers. This has led more and more businesses to join affiliate programs—in fact, 81% of brands now leverage the power of affiliate marketing!
How Does an Affiliate Program Actually Work?
There are a few different ways that affiliate programs can work and pay out commissions:
- Purchase-based affiliate commissions. Purchase-based affiliate commissions give companies, website owners, or bloggers a commission any time someone makes a purchase through a link on their site or their unique affiliate code.
- Traffic-based affiliate commissions. Traffic-based affiliate commissions give companies, website owners, or bloggers a commission based on the total number of people they send to the merchant's site—whether they actually make a purchase there or not.
Benefits of Joining an eCommerce Affiliate Program
Why would your eCommerce business want to join an affiliate program? There are many advantages of affiliate marketing—here are just a few top ones.
Create an Additional Revenue Stream
Joining an affiliate program is a fast and simple way for eCommerce businesses to open up an additional revenue stream—and what business owner wouldn’t want to increase their overall revenue? With a referral program, each time you one of your contacts makes a purchase from your affiliate partner, you’ll earn an affiliate commission. So, by simply marketing their products or services on their behalf and referring your contacts to them, you can watch the additional income start rolling in!
Differentiate from Other Online Retailers
There is a lot of competition in the eCommerce space, and joining an affiliate program can help you differentiate yourself from competitors by making it possible to provide your customers with additional value. You’ll be able to connect them with the products and services that your affiliate partner offers—without having to take on the effort, cost, and hassle of providing them yourself. Your customers will be happy when they can get a recommendation for a product or service they need from someone they trust, saving them the time and effort of having to find a partner themselves. Beyond just earning affiliate commissions, this can help you earn higher customer satisfaction scores!
Scale Your Business with Ease
Modern eCommerce business owners are always looking to grow their customer base, boost revenue, and make constant improvements so they can keep up with shifting consumer preferences and stand out from the competition. Joining an affiliate program can help! When you open up a new revenue stream through referral commissions, you can use that additional revenue and cash flow to grow your business.
For example, you could create new products, purchase new tools that can be used to improve your business processes, or implement a software that will enhance the way you’re able to connect with your customers. This will enable you to make improvements that grow your business and better satisfy your customers!
Join an Affiliate Network of Like-Minded Businesses
An affiliate network can be a great place to connect with other like-minded business owners and make valuable professional contacts. When you join a community of businesses that are dedicated to helping each other increase their customer base and boost revenue, you can reach your business goals faster, attract more customers, and see higher profit margins while helping other companies do the same. It’s a win-win for everyone!
The 5 Best Affiliate Programs for eCommerce Businesses
Now that you know some of the benefits of eCommerce affiliate programs, which should you join? It’s important to choose an affiliate program that is aligned to meet the goals and needs of you and your customers—here are just a few ideas of where to start looking.
The Fulfillment Lab
The Fulfillment Lab’s affiliate program was designed to make it easier than ever to connect your audience with the perfect fulfillment partner. It’s simple—all you have to do is sign up online to receive a unique code that can be quickly and easily shared with your contacts. Then, once one of your contacts creates an account using your affiliate code and begins shipping, you’ll get credit and start earning affiliate commissions immediately. Plus, with volume-based shipping methods, you’ll continue to earn lifetime referral commission every time they ship through the Fulfillment Lab!
The Shopify Affiliate Program
Under Shopify’s affiliate marketing program, you can earn affiliate commissions for each user who signs up for a paid Shopify plan with your unique referral link. You’ll be able to save time and money on having to create content yourself by linking to blogs, webinars, video tutorials, tools, and automated funnels developed by Shopify for your use.
One of the most popular affiliate programs out there is Amazon's, called “Amazon Associates.” Website owners and bloggers can sign up for free to become an Amazon Associate, where they advertise Amazon products on their site by creating links. There are millions of products you can pitch, and new ones are added every day. Then, whenever one of your customers or site visitors clicks a link and buys a product from Amazon, you’ll earn a referral commission.
eBay Partner Network
The eBay Partner Network enables you to advertise eBay products on your eCommerce site, social media platforms, blog, or website. You’ll get affiliate commissions from every product sold via your link, and there is a nearly endless supply of interesting products to promote, including popular trending products and daily deals.
Fiverr Affiliates Program
Fiverr is one of the world’s largest digital service marketplace with over 11 million users in 190+ countries. With the Fiverr Affiliates Program, you’ll get paid for every first-time buyer with no referral limit and a lifetime attribution. This provides a lot of value to your customers because you can connect them with any freelancers they may need when their internal team is over capacity or they need additional help during their busiest seasons.
Ready to Experience the Benefits of eCommerce Affiliate Programs for Yourself?
Joining an affiliate program is a quick and inexpensive way for your eCommerce business to make even more money online—all without having to take on the hassle, time commitment, and expense of offering the products or services your affiliate partner does yourself.
So, affiliate marketing is a great solution for those looking to increase recurring residual income online. Ready to sign up for an affiliate program that will connect your customers with the valuable fulfillment services they need to ship their products with confidence and convenience?
We’re here to help! Contact an expert at the Fulfillment Lab today to get started with our affiliate program!