Fulfillment Marketing

How well do you really know your customers?

Fulfillment marketing combines fast shipping, transparency, and customization—without sacrificing scalability. It leverages insights collected through marketing data to deliver a personalized experience (even at mass volume) that will keep your customers happy.

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The Importance of Customized Fulfillment

Simply sending your products in generic brown boxes won’t do the trick—especially as an eCommerce seller where the first tangible experience you’ll have with a customer is when your package arrives at their door. So, how can you make a more impactful first impression?

Fulfillment marketing is designed to bring marketing and fulfillment together at scale. This strategy enables you to create an entirely unique order fulfillment experience using data you’re already capturing.


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Build Brand
Recognition

With increasing competition for eCommerce businesses, you need a way to develop a competitive edge. Fulfillment marketing makes it possible to build brand awareness and recognition so you can stand out in a sea of boring brown boxes and leave a lasting impression.

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Tailor Your Customer Experience

With fulfillment marketing, you can tailor the entire experience through customized packaging, inserts, labels, coupons, and more. This makes it possible to deliver a more personalized, unique customer experience that won’t soon be forgotten.

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Create Loyal Brand Advocates

By delivering a more engaging and personalized user experience, you can quickly turn one-time buyers into repeat customers and loyal advocates for your brand. This means additional revenue from existing, long-term customers.

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Leverage Data
Insights

Use the marketing data you’re already collecting to improve your order fulfillment process and delight your customers. For example, if you notice that a repeat customer has a birthday coming up, you can put a customized coupon in the box next time they make an order!

What is Fulfillment Marketing?

Fulfillment marketing uses insights collected through marketing data to deliver a personalized experience (even at mass volume) to keep customers happy. It combines customization, fast shipping, and transparency—without sacrificing scalability.

Customization

Packaging is important because it’s the first physical experience your customers have with your product.

  • 72% of American consumers say their purchasing decisions are influenced by packaging design
  • 61% say they are much more likely to repeat a purchase if a product comes in premium packaging
  • 50% say they will recommend products that come in gift-like or branded packaging
  • 40% say they will share an image of a package on social media if it was unique or branded

Customized Branded Packages

Customized and branded packaging has led to the popularity of online unboxing videos. Talk about free advertising!

  • 3B+ views on YouTube
  • 60M+ Google searches for unboxing videos
  • 1 in 5 consumers have watched an unboxing video

Fast Shipping

If you can’t offer free shipping, you’d better offer
fast shipping!


50% of consumers say free shipping is the most important shipping factor

50% say fast shipping is more important or as important as free shipping

3-5 DAYS is the most acceptable delivery wait time, according to the majority of respondents in a survey of 2,815 U.S consumers

Transparency

Providing shipping tracking updates, and being honest with customers when there is a shipping issue, goes a long way!


23% of abandoned carts are due to lack of transparency (customers feeling blindsided by shipping costs at the end of their transaction because they couldn’t calculate them upfront)

97% of customers want the ability to track orders and receive communication throughout the shipping process

94% of consumers say they are more likely to be loyal to a brand offering transparency

89% say businesses can regain their trust if they admit to mistakes and resolve them

73% say they are willing to pay more for a product from a company offering transparency

What is Fulfillment Marketing Infographic

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