Marketing Fulfillment Services Built For Ecommerce Brands

How well do you really know your customers?

Fulfillment marketing combines fast shipping, transparency, and customization—without sacrificing scalability. It leverages insights collected through marketing data to deliver a personalized experience (even at mass volume) that will keep your customers happy.

 

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The Importance Of Marketing Fulfillment Services

Simply sending your products in generic brown boxes won’t do the trick—especially as an eCommerce seller where the first tangible experience you’ll have with a customer is when your package arrives at their door. So, how can you make a more impactful first impression?

Fulfillment marketing is designed to bring marketing and fulfillment together at scale, as well as support your warehouse kitting operations. This strategy enables you to create an entirely unique order fulfillment experience using data you’re already capturing.


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Build Brand
Recognition

With increasing competition for eCommerce businesses, you need a way to develop a competitive edge. Fulfillment marketing makes it possible to build brand awareness and recognition so you can stand out in a sea of boring brown boxes and leave a lasting impression.

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Tailor Your Customer Experience (CX)

With fulfillment marketing, you can tailor the entire experience through customized packaging, inserts, labels, coupons, and more. This makes it possible to deliver a more personalized, unique customer experience that won’t soon be forgotten.

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Create Loyal Brand Advocates

By delivering a more engaging and personalized user experience, you can quickly turn one-time buyers into repeat customers and loyal advocates for your brand. This means additional revenue from existing, long-term customers.

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Leverage Data
Insights

Use the marketing data you’re already collecting to improve your order fulfillment process and delight your customers. For example, if you notice that a repeat customer has a birthday coming up, you can put a customized coupon in the box next time they make an order!

What Are Marketing Fulfillment Services?

Fulfillment marketing uses insights collected through marketing data to deliver a personalized experience (even at mass volume) to keep customers happy. It combines customization, fast shipping, and transparency—without sacrificing scalability.

Why Custom Packaging Matters

Packaging is important because it’s the first physical experience your customers have with your product.

  • 72% of American consumers say their purchasing decisions are influenced by packaging design
  • 61% say they are much more likely to repeat a purchase if a product comes in premium packaging
  • 50% say they will recommend products that come in gift-like or branded packaging
  • 40% say they will share an image of a package on social media if it was unique or branded
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Customized Branded Packaging That Builds Loyalty

Customized and branded packaging has led to the popularity of online unboxing videos. Talk about free advertising!

  • 3B+ views on YouTube
  • 60M+ Google searches for unboxing videos
  • 1 in 5 consumers have watched an unboxing video
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Fast Shipping

If you can’t offer free shipping, you’d better offer fast shipping!


Free Shipping

50% of consumers say free shipping is the most important shipping factor.

Fast Shipping

50% say fast shipping is more important or as important as free shipping.

Acceptable Delivery Time

3-5 days is the most acceptable delivery wait time, according to the majority of respondents.

Transparency As A Competitive Advantage

Providing shipping tracking updates, and being honest with customers when there is a shipping issue, goes a long way!


Abandoned Carts

23% of abandoned carts happen because customers can’t calculate shipping costs before checkout.

Ability To Track Orders

97% of customers want the ability to track orders and receive communication throughout the shipping process.

Customer Brand Loyalty

94% of consumers say they are more likely to be loyal to a brand offering transparency.

Admitting Mistakes

89% say businesses can regain their trust if they admit to mistakes and resolve them.

Customers Pay Extra

73% say they are willing to pay more for a product from a company offering transparency.

What Is Marketing Fulfillment Infographic

Download your copy of the "What is Fulfillment Marketing" Infographic and share it with your team now.

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Explore More Fulfillment & Logistics Solutions

- Fulfillment Software
- International Shipping
- Customized Packaging
- On-Demand Fulfillment
- Discovery 365
- Kitting Services
- Shopping Cart Integration

Let's Connect

The team at The Fulfillment Lab is fully equipped to work with you face-to-face or discuss your needs over the phone. Simply fill out the form on this page and we will contact you.

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