Fulfillment marketing combines fast shipping, transparency, and customization—without sacrificing scalability. It leverages insights collected through marketing data to deliver a personalized experience (even at mass volume) that will keep your customers happy.
Simply sending your products in generic brown boxes won’t do the trick—especially as an eCommerce seller where the first tangible experience you’ll have with a customer is when your package arrives at their door. So, how can you make a more impactful first impression?
Fulfillment marketing is designed to bring marketing and fulfillment together at scale. This strategy enables you to create an entirely unique order fulfillment experience using data you’re already capturing.
With increasing competition for eCommerce businesses, you need a way to develop a competitive edge. Fulfillment marketing makes it possible to build brand awareness and recognition so you can stand out in a sea of boring brown boxes and leave a lasting impression.
With fulfillment marketing, you can tailor the entire experience through customized packaging, inserts, labels, coupons, and more. This makes it possible to deliver a more personalized, unique customer experience that won’t soon be forgotten.
By delivering a more engaging and personalized user experience, you can quickly turn one-time buyers into repeat customers and loyal advocates for your brand. This means additional revenue from existing, long-term customers.
Use the marketing data you’re already collecting to improve your order fulfillment process and delight your customers. For example, if you notice that a repeat customer has a birthday coming up, you can put a customized coupon in the box next time they make an order!