How to Make Fulfillment Part of Your eCommerce Strategy

Did you know that order fulfillment can be also used as a marketing tool? It’s true! 

You can use fulfillment in your eCommerce marketing strategy to deliver a better, more personalized customer experience that leads to repeat customers, more revenue, and amplified brand reach. Here’s how! 

What is Fulfillment Marketing? 

Fulfillment marketing leverages insights collected through marketing data to personalize the order fulfillment process with customized packaging. This delivers a more engaging and memorable customer experience (even at mass volume!) that will keep your customers happy. Happy customers mean more sales, which means more revenue for your business!

What are the Benefits of Fulfillment Marketing? 

The eCommerce space is made up of tons of businesses selling similar types of products. So, it’s now much harder to differentiate on product features alone. In such a saturated online market where consumers have essentially endless options, you need a way to stand out. Even if you have the world’s coolest product, sending it in a boring old brown box won’t create a cool customer experience. 

As an eCommerce seller, this is a major problem. You need to be able to deliver an awesome customer experience—and if you think your order fulfillment doesn’t impact this process, think again. Without a brick-and-mortar location, you don’t have many physical touchpoints with your customers. When your package arrives at their door, it’s the first tangible experience they’ll have with your brand, so it needs to be memorable. Fulfillment marketing makes this possible!

With fulfillment marketing and customized packaging, you’ll be able to:

  • Elevate your customer experience 
  • Differentiate from competitors 
  • Increase brand awareness
  • Build brand recognition 
  • Better satisfy your current customers 
  • Attract new customers with less effort 
  • Drive additional revenue

How to Leverage Fulfillment Marketing in Your eCommerce Marketing Strategy

Fulfillment marketing is designed to bring marketing and fulfillment together at scale. This eCommerce marketing strategy empowers you to create an entirely unique order fulfillment experience using data you’re already capturing—which means more value without much more effort. 

So how does it actually work? It’s simple! It takes just four steps to make fulfillment marketing a part of your eCommerce marketing strategy: 

  1. Our fulfillment team will meet with your internal marketing team to gain a deeper understanding of your business and the needs of your customers. Then, we’ll work together to create an eCommerce marketing strategy that aligns with your brand and the preferences of your target audience. 
  2. We’ll create a few customized fulfillment experiences for each unique customer profile and market segment.
  3. Using analytics within our Global Fulfillment Software™, you’ll quickly be able to pinpoint which experience your clients like the most.
  4. Now, you can maximize your return-on-investment by upgrading and refining the packaging for maximum profitability while keeping it fresh and exciting every time someone buys your products!

Once you know what your customers are really looking for, you can deliver a customer experience that truly aligns. With our unique portal, you’ll be able to create your own custom shipping boxes, coupons, flyers, inserts, and more with quick turnaround time.

Example of Leveraging Fulfillment Marketing in Your eCommerce Marketing Strategy

If you want to satisfy your customers, you need to know their wants, needs, and preferences. So, how well do you really know your customers? Are they male or female? Where do they live? Are they a new customer or repeat buyer? What are their pain points? Knowing the answers to these types of questions can help you deliver the customer experience they’re looking for. 

So, let’s look at an example of integrating fulfillment marketing into the order fulfillment process. 

Let’s say you have a customer named Jane that has purchased from you a few times. You see that Jane has a birthday coming up next month and just placed an order from your online store. Now, you can create a customized birthday coupon to put in her box! This will show Jane that you value her as a customer and give her an incentive to make yet another purchase from you in the future. 

Transform Your Order Fulfillment Process and Customer Experience Through Fulfillment Marketing!

The Fulfillment Lab isn’t like other fulfillment companies who will simply throw your products in generic packages and send them off without a second thought. We invented fulfillment marketing to transform the order fulfillment process in a way that makes our customers—and their end customers—happier than ever before!

See the power of customized packaging for yourself by signing up and creating custom shipping boxes, inserts, labels, and more through our portal. It takes just a few minutes to get set up and go live with fulfillment! If you’ve got more questions, feel free to reach out to us. 

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