5 Best YouTube Channels for Unboxing Videos and How to Start Your Own
In some of our other posts, we’ve mentioned the need to create a memorable unboxing experience for customers—one that they’ll remember positively and want to share with others. One of the reasons this can be important for an ecommerce business is that it encourages YouTubers and other social media influencers to create unboxing videos.
What’s an unboxing video? Why should you care about people creating them? What are some great YouTube Channels to follow for box opening videos? How can you start your own unboxing videos YouTube channel?
What Is an Unboxing Video?
An unboxing video is just that: a video recording of someone opening up a box that they then share with others.
Lots of YouTube content creators have unboxing videos as a part of their channel to act as smaller, easier-to-film content pieces between their other projects. Others have turned unboxing things on camera into their primary form of content on their social media platforms—providing viewers with reviews of products and their unboxing experiences. Some creators have adopted the attitude of “unboxing videos are stupid,” and skip the practice entirely.
Unboxing videos can be as varied as the products inside the box. Some creators specialize in a particular genre of products (like games/toys, car parts, or mail-order snacks) and rarely showcase anything else. Some creators have set structures to their unboxing videos, providing consistent critique and advice for their viewers as they go. Others may have a more free-wheeling style, trying to make the unboxing experience as much of a surprise as possible and not sticking to a set process.
Unboxing Video Statistics You Need to Know
Before you join the “unboxing videos are stupid” crowd and dismiss them entirely, here are a few unboxing video statistics that you should know:
- 20% of Consumers Have Watched an Unboxing Video. According to an article by Medium, “1 in 5 consumers have watched an unboxing video.” Getting influencers to do a box opening from your business can have a major impact when it comes to getting your product out in front of potential customers.
- 20 Million Search Results. According to a report by YouTube Insights, as early as 2014, there were “more than 20 million search results on YouTube for ‘unboxing” (Here’s the download link for the report PDF).
- 2 Billion Monthly Users. An article by Variety notes that YouTube, the “Google-owned video behemoth now counts 2 billion monthly unique users globally” and that “Watch time of YouTube on TV screens was more than 250 million hours per day as of March 2019.” In short, the potential audience for unboxing videos is massive.
- $26 Million. Also according to Variety, “The highest-paid YouTuber is 8-year-old Ryan Kaji, who made $26 million between 2018 and 2019 for his unboxing videos.” This demonstrates just how lucrative the unboxing video space can be!
- Brand Discovery on YouTube. According to a Think with Google article, “Nearly two-thirds of shoppers say video has given them ideas and inspiration for purchases, and more than 90% of those say they’ve discovered products and brands via YouTube.” How much is the chance to be discovered by new customers worth to your ecommerce business?
The 5 Best YouTube Channels for Unboxing Videos
Okay, so you’ve decided that you want to try to get your products featured in a YouTuber’s unboxing videos so you can help promote your brand and increase brand awareness. Which is the best YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”
Not every YouTuber is the right fit for every ecommerce business—and a YouTube channel simply being big doesn’t make it an ideal fit for your business. It’s important to consider brand suitability when trying to find a YouTuber to create unboxing videos for your business. This means considering things like whether they use harsh language or if their target audience has some overlap with your own target audience.
With that in mind, here are some top YouTube unboxing channels (or channels with unboxing videos) to consider:
1. Unbox Therapy
With an estimated 17.8 million subscribers (as of January 2021), Unbox Therapy is a channel with a ten-year history of sharing “a variety of videos showcasing the coolest products on the planet.” Tech gadgets are a common feature on the channel, and they have amassed over 3 billion views according to their YouTube stats.
2. Ryan’s World
This teeny titan of the unboxing video world is one of the highest-paid YouTubers for a reason. The Ryan’s World channel features not only unboxing videos, it has fun animation videos, simple science experiments for kids, and other educational content as well. Those interested in how to do unboxing videos for a younger audience right could learn a lot from this channel
3. UNBOXING Fashion & Sports
UBOXING Fashion & Sports is a channel that specializes in, well, unboxing videos for a variety of fashion and sports apparel (quite frequently shoe brands like Nike or Adidas). Videos typically feature a close-up of the reviewer taking products out of the box and moving it around while text highlights important product features—all set to music that is catchy without being distracting. With 15.6k subscribers and a strong focus on sports apparel, this YouTuber knows how to cater to a dedicated market.
4. Unboxing Sve
Unboxing Sve takes a look at tech, gadgets, and personal apparel ordered from online sites and provides viewers with rundowns of their features and how they work. With 5.52k subscribers and over 2 million video views, Unboxing Sve has a respectable audience and presence on YouTube that can help boost awareness for the products he reviews.
5. Tech Unboxing
At 702k subscribers, Tech Unboxing may not be the biggest content creator on this list, but it's definitely no slouch. The channel is all about high-tech gadgets and isn’t afraid to be fairly scathing about the products being reviewed. In addition to unboxing videos, the channel also hosts frequent giveaways of tech products that the host likes that other tech enthusiasts may enjoy.
The channels listed above are just a small sample of the thousands of content creators on YouTube that feature unboxing videos—you could spend days sorting through “Unboxing videos YouTube” results pages and not come close to discovering them all and their specialties.
How to Star in Your Own Unboxing Videos
Do you want to create your own unboxing videos for others to find? Do you want to introduce your customers to your products in your own YouTube Channel so you have complete control over your messaging and the content of each video?
Here are a few tips to help you star in your own unboxing videos:
1. Get a Good Camera (and Video Editing Software)
While you probably don’t need some super high-end camera that professional Hollywood filmmakers would use to film 8k+ ultra-HD movies, you do need a good camera that can capture high-definition footage (preferably at least 1080p, as that’s the current standard for high-definition streaming). This helps give your unboxing videos just enough of a professional look to not turn off potential viewers.
In addition to a camera, make sure you have a decent tripod or other stand for it. This way, you don’t have to try to hold onto it yourself (or have an assistant hold it) while you’re filming your box opening videos. This reduces camera shake, which helps make the video easier to watch.
Video editing software is a must for taking all of your video recordings and compiling them into a cohesive video that will be compelling for viewers to watch. There are plenty of free video editing tools to choose from, as well as some paid options that may have useful features.
2. Prepare Your Stage/Photo Lightbox
Lighting is key for a great unboxing video. If you look at some of the popular unboxing channels listed above, you’ll notice that a lot of their unboxing videos are shot in a prepared space where there isn’t much (or anything) in the background to distract from the product being viewed.
Oftentimes, this is an empty table or a “photo lightbox” (a small container with a smooth white backdrop that helps improve lighting while eliminating shadows for making photos look more professional). Lightboxes can also be useful for when you’re taking pictures of your products to put up on your ecommerce website, so it’s a good idea to make (or buy) one that can fit your products.
3. Practice Making Videos
Before you start uploading videos to YouTube, take some time to practice making your unboxing videos using already-opened products or random items. This way, you can work on setting up your camera and stage, keeping the product in focus, narrating your unboxing video, editing footage to eliminate “dead air” where nothing is being said or done, and more!
When you’re done creating your first test video, play it back and watch for issues like objects being out of focus or excessive “ums, ahs,” and other sentence fillers. Don’t worry if your first video isn’t perfect—that’s what practice (and your video editing software) are for!
4. Avoid Wasting Your Viewers’ Time
If you’re making an unboxing video, make sure you get to the “unboxing” part quickly! As noted by Expert Voice: “remember that you are competing for viewers’ attention with dozens of other videos. Keep your introductions brief and get to the unboxing quickly.” If you take too long to get to the unboxing part of your unboxing video, you risk losing your audience’s interest and them clicking away from your video before you can showcase your product.
5. Mix Things Up Once in a While
If all you do is unbox your own products, you might quickly run out of videos to make. Without new content, you may find your YouTube channel losing traction. So, try to mix things up once in a while—like the Ryan’s World channel mentioned earlier.
Creating other kinds of content, such as advice and how-to videos for specific products, simple news and product updates, or even short promotional bits can help keep your publishing frequency up.
Just remember: everything you publish should still be related to your brand and your channel’s core content in some way to avoid losing your audience—viewers may unsubscribe if the content you put out isn’t what they subscribed to you for!
6. Promote Your YouTube Channel/Videos on Your Other Social Media
If you’re making YouTube videos, odds are that your ecommerce business is active on other social media channels, such as Facebook, LinkedIn, Twitter, etc. Taking advantage of your audience on other social media channels to promote your YouTube channel can help you quickly earn some easy subscribers and help you better promote your products to your existing followers.
So, take some time to promote your new product/unboxing videos on your other social media channels—even something as simple as “Hey, check out my newest video on YouTube!” with a link to the new video can help promote and grow your channel.
Need help creating a memorable customer experience that encourages YouTubers to create unboxing videos of your products? Reach out to The Fulfillment Lab and learn more about our custom order fulfillment experiences!