8 of the Best Ecommerce Platforms for Small Business
The e-commerce industry is booming and the coronavirus pandemic—which has shuttered many retail outlets—has increased this growth. It’s expected that in 2020, Americans will spend approximately $710 billion on e-commerce—an increase of nearly 20% over just last year.
To get in on all this e-commerce action, small businesses need to embrace the digital revolution. According to a recent survey, almost half (45%) of all small businesses don’t have a website. This makes it difficult for people to find, and purchase, your product or service. So, to get in the game, small businesses need to get online and choose an e-commerce platform.
What Is an Ecommerce Platform?
An e-commerce platform is a software application enabling e-commerce businesses to manage their website, marketing, sales, and operations. They are used by e-commerce businesses of all sizes, from startups to industry giants. They’re also used by brick-and-mortar stores that are expanding into the online world to make up for lost sales at the storefront.
Of course, all e-commerce platforms have their pros and cons which need to be evaluated individually by any e-commerce business based upon their unique needs. However, there are eight e-commerce platforms that are highly popular with today’s e-commerce retailers that you may want to consider.
8 E-Commerce Platforms for Small Businesses
When choosing your e-commerce platform, you should always shop around. The best e-commerce platform for small business will ultimately be the one that best suits your needs! However, to provide a quick e-commerce platforms comparison, here are eight that come highly recommended!
Big Commerce, despite its name, is also ideal for small e-commerce businesses. One of the best e-commerce websites, it features an easy-to-use, secure platform for you while presenting a beautiful store experience for your customers that delivered lightning-fast commerce experiences.
Konnektive lets you quickly and easily set up your products, SKU's, fulfillment companies, quantities, product rotations, and combinations through their online platform. The company prides itself on its ability to automate and synchronize their customers’ entire business with an easy and intuitive user interface.
Limelight is one of the world's largest private networks, which gives it the ability to reach customers anywhere in the world and deliver wonderful experiences. Limelight acknowledges that while e-commerce was once just about duplicating the in-store experience, today it requires giving customers a personalized (and secure) shopping experience to maximize customer conversion and revenue.
Magento is an e-commerce platform designed for everyone, from some businesses to enterprise-level companies. The platform is customizable, adapting to every website size and type of commerce business. It also features various tools, support, and inspiration that can make your e-commerce site stand out from the competition.
Squarespace works with any e-commerce retailer, whether they’re just getting started or are well-established. The platform has easily customizable templates—created by world-class designers—to help build expressive online stores that showcase products at their absolute best so visitors can easily browse and buy.
Shopify is one of today’s most popular e-commerce sites. It’s backed by powerful tools that help e-commerce retailers find customers, drive sales, and manage their day-to-day tasks. The platform makes it easy to sell online, whether it’s through your website, social media, or other online marketplaces. It also features a convenient dashboard that allows you to manage orders, shipping, and payments anywhere you go.
Ultracart promises to grow your business, no matter your level of experience. The platform helps users make educated and meaningful decisions through an analytics dashboard, backing up marketing, sales, and design decisions. It will also manually or automatically declare winning variations of A/B testing based on conversions, revenue, or other set metrics.
Woo states that it is the e-commerce platform for everyone, “from subscriptions to gym classes to luxury cars.” The software is a fully customizable, open-source eCommerce platform built on WordPress, and is designed to get users secure payments, customizable shipping options, and more—for free.
Integrate Your E-commerce Platform with The Fulfillment Lab
There’s one thing these eight e-commerce platforms have in common—each can be easily integrated with The Fulfillment Lab! Using our innovative Global Fulfillment Software (GFS™), you can easily integrate these eCommerce platforms, and others, with us in mere minutes—faster than anyone else offering fulfillment solutions.
Our software also lets you quickly and easily add fulfillment center locations, customizations, and on-demand products. It's the all-in-one tool you need to take your eCommerce business to the next level.
Want to learn more about The Fulfillment Lab and the services we offer? Contact us today! We can talk to you about the best e-commerce platforms for startups or small businesses, and get you set up and ready to ship!