Using Fulfillment as Marketing by Optimizing Your Customer Unboxing Experience - Built for eCommerce Brands

How well do you really know your customers?

Using fulfillment as marketing combines fast shipping, transparency, and customization to optimize the Customer Unboxing Experience—without sacrificing scalability. It leverages insights collected through marketing data to deliver a personalized experience (even at mass volume) that will keep your customers happy.

 

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The Importance Of the Customer Unboxing Experience 

In today's hyper-competitive eCommerce landscape, sending your customer your product in a generic brown box won’t cut it. The Customer Unboxing Experience is the the first tangible experience you have with your customer. So, how can you make a more impactful first impression?

Besides rapid shipping and transparency, using a fulfillment center's customization capabilities is a very effective way to create a premium Customer Unboxing Experience -- and do it at scale. 


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Build Brand
Recognition

With increasing competition for eCommerce businesses, you need a way to develop a competitive edge. Using fulfillment as marketing makes it possible to build brand awareness and recognition so you can stand out in a sea of boring brown boxes and leave a lasting impression.

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Tailor Your Customer Experience (CX)

By using fulfillment as marketing, you can tailor the entire experience through customized packaging, inserts, labels, coupons, and more. This makes it possible to deliver a more personalized, unique, unforgettable Customer Unboxing Experience. 

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Create Loyal Brand Advocates

By delivering a more engaging and personalized user experience, you can quickly turn one-time buyers into repeat customers and loyal advocates for your brand. This means additional revenue from existing, long-term customers.

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Leverage Data
Insights

Use the marketing data you’re already collecting to improve your order fulfillment process and delight your customers. For example, if you notice that a repeat customer has a birthday coming up, you can put a customized birthday coupon in the box next time they make an order!

How Do You Use Fulfillment to Drive Marketing? 

You can not only customize the Customer Unboxing Experience for your brand, but you can use data you've collected to customize what gets sent to each customer segment or each individual customer....and you can do this at scale. 

Why Custom Packaging Matters

Packaging is important because it’s the first physical experience your customers have with your product.

  • 72% of American consumers say their purchasing decisions are influenced by packaging design
  • 61% say they are much more likely to repeat a purchase if a product comes in premium packaging
  • 50% say they will recommend products that come in gift-like or branded packaging
  • 40% say they will share an image of a package on social media if it was unique or branded
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Customized Branded Packaging That Builds Loyalty

Customized and branded packaging has led to the popularity of online unboxing videos. Talk about free advertising!

  • 3B+ views on YouTube
  • 60M+ Google searches for unboxing videos
  • 1 in 5 consumers have watched an unboxing video
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Fast Shipping

If you can’t offer free shipping, you’d better offer fast shipping!


Free Shipping

50% of consumers say free shipping is the most important shipping factor.

Fast Shipping

50% say fast shipping is more important or as important as free shipping.

Acceptable Delivery Time

3-5 days is the most acceptable delivery wait time, according to the majority of respondents.

Transparency as a Competitive Advantage

Providing shipping tracking updates, and being honest with customers when there is a shipping issue, goes a long way!


Abandoned Carts

23% of abandoned carts happen because customers can’t calculate shipping costs before checkout.

Ability To Track Orders

97% of customers want the ability to track orders and receive communication throughout the shipping process.

Customer Brand Loyalty

94% of consumers say they are more likely to be loyal to a brand offering transparency.

Admitting Mistakes

89% say businesses can regain their trust if they admit to mistakes and resolve them.

Customers Pay Extra

73% say they are willing to pay more for a product from a company offering transparency.

What Is Marketing Fulfillment Infographic

Download your copy of the "What is Fulfillment Marketing" Infographic and share it with your team now.

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Explore More Fulfillment & Logistics Solutions

- Fulfillment Software
- International Shipping
- Customized Packaging
- On-Demand Fulfillment
- Discovery 365
- Kitting Services
- Shopping Cart Integration

Let's Connect

The team at The Fulfillment Lab is fully equipped to work with you face-to-face or discuss your needs over the phone. Simply fill out the form on this page and we will contact you.

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