Small business owners are also great jugglers. In addition to hustling to acquire new business, every day they are also managing manufacturing, marketing, finances, and more. One area that many small business owners are also focused on is shipping. Specifically, how to get their products to customers quickly and affordably. After all, studies show that shipping costs (and the availability of free shipping) impact the purchase decisions of more than 50% of U.S. consumers.
In this blog, we’ll look at which carriers small business owners can use, how to choose the right packaging and materials, and how the location of their customers can impact these choices.
Five Small Business Shipping Considerations
Choosing a shipping strategy will depend on the needs of your business. Here are a few factors that need to be kept in mind when choosing your small business shipping solution.
1. Order Volume
You’re not moving products as quickly as the big guys like Amazon – yet! So, in the meantime, it’s important to consider the number of orders you ship each month. If you’re still getting your feet wet and shipping a low volume of products, going the DIY route – buying packages, printing labels, and going to the post office – is probably the best option. However, if your order volume is continuing to increase month over month, you might want to consider an eCommerce fulfillment solution that can take the shipping burden off your shoulders and offer shipping discounts.
2. Packaging Material
Flat-rate boxes through the USPS, UPS or FedEx are an obvious choice for shipping some items. However, you must consider your product’s fragility. If it is, it will need more packaging material than say, a T-shirt.
On the other hand, maybe you’re looking to really showcase your brand through customized packing. In that case, even a T-shirt may need some eye-catching packaging in the form of colored boxes and inserts that these services don’t typically offer.
3. Package Dimensions
How bulky are your products? Dimensional weight, or DIM, takes into account the size of your shipment when calculating costs. Of course, the larger the item, the larger the box, which means a greater DIM. Add to that the bulk of air-fill cushions, bubble wrap, or styrofoam peanuts, and the cost increases even more.
4. Package Weight
The heavier the package, the greater the cost (unless you’re using flat-rate shipping). If you’re still in a DIY mindset, purchasing a postage scale for your “shipping center,” be it a bedroom or a garage, will help you to predict costs more accurately.
5. Shipping Destination
Is your package traveling within the country, or across the sea? Distance, of course, is a big consideration that impacts shipping rates. It also factors into how quickly you can get your product to a customers’ doorstep. While startups may have no choice but to accept the costs, other small businesses can take advantage of fulfillment centers that are more centrally located. More on this in a moment!
Three Carriers for Small Businesses
If you’re following a DIY shipping program there are three main carriers to choose from. Each carrier has some version of a small business shipping solution. Here’s a look at the different options.
USPS shipping offers a free Priority Mail Starter Kit for small businesses which allows you to set up a PO box. For low-volume shippers, there are also a number of programs that make it easier to fulfill orders in-house, such as Click-N-Ship. This program allows you to purchase postage and print shipping labels online. There’s also a home pickup option for those who can’t make frequent trips to the post office.
Last-mile delivery is another USPS shipping benefit, which supports the transportation of a package to its final destination quickly and cost-effectively. Additionally, USPS provides a certificate of mailing for most shipping services.
As its name implies, FedEx Small Business is geared for startups. The program offers numerous benefits, including a rewards program and the Packaging Help Hub, a resource that helps you calculate package DIM. Are you shipping perishables? FedEx also offers temperature-controlled shipping.
UPS has a Small Business Program that offers a variety of resources to small business owners. Along with providing the ability to schedule pickups and manage customer returns, UPS allows you to participate in virtual brainstorming sessions with their small business solutions team. They can help you map out and fine-tune your supply chain, discover opportunities for greater agility, productivity, and growth, and discuss other tools and services that will help accelerate your business.
Four Ways to Reduce Shipping Costs
Choosing a provider is one thing; finding ways to reduce shipping costs is another! Here are four ways that small businesses may be able to reduce their shipping costs without going cheap.
1. Pick-up vs. Drop Off
Major carriers will schedule pickups from your home to save you the hassle of visiting their storefront. USPS provides this service for free, while UPS and FedEx both charge a small fee. It’s up to the small business owner to decide if the fee offsets the time wasted going to and from a shipping destination.
2. Negotiating Rates
The more you ship, the more you save. Generally, if you’re moving more than 100 orders per month, a carrier will be willing to negotiate pricing to keep your business. To learn more, you should contact the various carriers and ask about the required quantities for them to offer lower rates.
3. Choosing Affordable Packing Materials
The cost of boxes, bubble wrap, air-fill cushions, and styrofoam peanuts can quickly add to your shipping expenses. If you’re not concerned with branding, you can buy these items in bulk to save; otherwise, using a fulfillment warehouse that specializes in this may be your best bet.
4. Outsourcing vs. In-House Fulfillment
Small businesses that are growing may want to consider a third-party logistics provider, or 3PL. These centers will store your inventory, pack your orders properly, and prepare them to be picked up by carriers. They also often have discounted shipping arrangements in place with carriers and will pass the savings on to you.
Shipping with The Fulfillment Lab
As your business grows, storage, packing, and shipping can become a real problem. That’s where we come in. We have multiple domestic and international locations, which means we can reduce shipping costs and increase delivery speeds by minimizing the number of shipping zones your package has to cross (shipping rates are often determined by zones).
That’s not all. If you’re looking to boost your brand’s recognition – something that’s very important to many small businesses – we offer fulfillment marketing, shipping and wrapping your product in materials that fit your unique customer demographics. To learn more about The Fulfillment Lab and why we are the best shipping company for your small business, visit us online or contact us today.