What began as a niche trend has exploded into a global phenomenon, captivating millions of viewers who are eager to see products revealed in real-time. Watching people unboxing packages on video is now a cultural mainstay, offering consumers a first-hand look at everything from the latest tech gadgets to beauty products and fashion items.
“The popularity of these videos is no accident. 81% of potential buyers do research online before buying something online, and these unboxing videos are a great way to get valuable insights on new products. Plus, with more consumers buying online, the anticipation of receiving and opening a package has become a key part of the shopping experience,” said Rick Nelson, CEO, The Fulfillment Lab.
“Unboxing videos tap into this excitement, allowing viewers to experience the thrill of discovery alongside the content creator.”
Unboxing videos offer a unique way to showcase products in an authentic, engaging manner. They provide potential customers with a transparent, detailed look at what they can experience if they make a similar purchase and often drive purchase decisions. Because of this, more and more businesses are getting in on the action. That’s where this blog can help you get started.
In this blog post, we’ll go into:
When your product features in an unboxing video, especially with unique and memorable packaging, it grabs attention and sticks in the minds of potential customers. This kind of organic exposure can do more for your brand than traditional advertising.
With influencers captivating audiences on platforms like YouTube, where viewers spend an average of 46 minutes daily, these videos are a powerful tool to get your products in front of a massive audience.
Unboxing videos also attract new customers in a way that traditional ads can’t match. They create engaging content where the product is the star, and the sales pitch is woven seamlessly into the experience. Think along the lines of how excited someone is when they open their subscription box, or even getting a book box from their favorite publisher.
These videos also build and strengthen relationships with your customers. When viewers see their favorite influencers enjoying the unboxing experience, it sparks a desire to have that same experience for themselves. This connection can turn viewers into loyal customers who remember your brand long after the video ends.
Plus, and most importantly, unboxing videos leave a lasting impression on your brand. A great unboxing experience creates a positive image that viewers want to share with their networks.
| Learn more about how you can reach new customers and expand your business: |
Influencers are the ones making these unboxing videos—not necessarily you as a business owner. They offer viewers an unbiased, honest opinion on your product that simply carries less weight if coming from your lips.
But, you can help spread brand awareness to potential buyers by helping an influencer (even just one) make a great unboxing video with your product – that is if you know what to look for and what you can provide (like customized packaging.)
By helping influencers plan and execute a well-crafted unboxing video, you can significantly elevate your business's presence. Let’s explore what influencers (and business owners) can do to make these videos a success.
Provide influencers with products that feature distinct and memorable packaging. Customized designs, branded inserts, and unique opening mechanisms will make the unboxing experience more visually appealing and enjoyable for the audience.
Influencer Tip: Start by selecting a product that excites you and aligns with your audience's interests. Your enthusiasm will shine through and make the video more engaging.
Offer influencers packaging that’s not only protective but also visually striking. Use eco-friendly materials and add elements like custom logos or messaging on the inside of the box to enhance the visual appeal when the package is opened.
Influencer Tip: Create a dedicated, well-lit space for your unboxing. The setting should complement the product and reflect your personal style. This helps create a consistent and professional look for your videos.
Include a detailed product guide or quick-start manual in the package. This helps influencers highlight key features and ensures they provide accurate information, making the unboxing more valuable to viewers.
Influencer Tip: Another tip for an unboxing video? Before filming, get familiar with the product. Understand its features and benefits so you can confidently showcase it to your audience. This knowledge makes your video more informative and credible.
Avoid overly complex or frustrating opening mechanisms. The smoother the unboxing process, the more positive the viewer's experience will be.
Influencer Tip: Get straight to the unboxing. Start the video with a brief introduction, then dive into the product reveal. Viewers are there for the unboxing, so don’t keep them waiting.
Invest in customized packaging that tells your brand’s story. Consider using sustainable materials or adding a personal touch like a thank-you note. These small details can leave a lasting impression and encourage viewers to share the experience.
Influencer Tip: As the unboxing unfolds, take a moment to highlight the packaging. Comment on the design, materials, and any unique features. This adds depth to your video and helps viewers appreciate the thought that went into the product presentation.
Provide influencers with a branded hashtag or call-to-action they can share with their audience. Encourage viewers to share their own unboxing experiences, creating a community around your product.
Influencer Tip: Throughout the video, engage with your audience by asking for their thoughts or sharing your initial impressions. This interaction keeps viewers invested and makes the video feel more personal.
Include a special offer or discount code in the package that the influencer can share with their audience. This adds value to the video and incentivizes viewers to take action.
Influencer Tip: End your video with a quick recap of the product’s key features and a call to action. Whether it’s encouraging viewers to like, comment, or purchase the product, make sure your closing is strong and clear.
| Feature | YouTube | TikTok |
| Video Length | Short-form (YouTube Shorts) to long-form content | 15 seconds to 10 minutes |
| Content Style | Wide variety: polished and unpolished, professional, and amateur | Snappy, concise, often unpolished |
| Best For | Detailed how-tos, in-depth reviews, and tutorials | Quick, authentic product showcases |
| Audience Engagement | Stronger for building a long-term, loyal audience | High potential for virality, easier follower growth |
| Business Use | Better for informative content, tutorials, and SEO impact | Ideal for small businesses, product showcases, and discovery |
| Search Engine Visibility | High, with YouTube videos appearing in Google search results | Limited |
| Influencer Growth | More challenging due to platform saturation | Easier to gain followers and reach a broader audience |
| Cross-Promotion | Can use clips from long-form content to drive TikTok traffic | Effective for promoting longer YouTube videos |
With 3.02 million subscribers, SarahGrace is a top destination for tech unboxing videos. Her channel features unpacking popular gadgets like iPhones, iPads, and a variety of tech accessories, making it a must-watch for anyone curious about the latest tech products.
Whether your customers might be looking for the latest Apple devices or budget-friendly tech under $5, SarahGrace has you covered.
Kelly Strack’s channel, with 1.07 million subscribers, is a go-to for beauty enthusiasts. She offers unboxing and product testing from top makeup brands like Rare Beauty and Charlotte Tilbury.
Whether viewers are looking for new makeup finds or tutorials on how to use them, Kelly’s videos are the perfect guide. Plus, she adds a fun twist with unboxing mystery boxes from Amazon.
Fashion lovers will find Maria Draganova’s channel, with 181,000 subscribers, a treasure trove of luxury unboxings.
From high-end handbags to designer jewelry, Maria showcases the allure of luxury fashion with every ribbon untied and box opened. Her channel is not only about admiring beautiful products but also about finding deals, making it easier to snag those coveted items at a lower price.
Partner with The Fulfillment Lab to create customized packaging that not only protects your product but also amplifies your brand's impact.
When you work with us, you get:
Get started today. Let us help you craft the perfect unboxing experience.
Contact us today to get started.