Private label and white label products have become extremely popular in recent years. Once dismissed as “generics” to be avoided when compared to more popular brand-name products, shoppers are now realizing that private label and white label products can be just as good as more widely recognized brands while also offering great value. In fact, in a recent Nielsen study, more than 70% of consumers said they had a better impression of the quality of these so-called generic products than they used to.
Of course, people aren’t willing to give up name brand products entirely; they’ll generally accept only certain types of private label and white label products. In this blog, we’ll look at ten private label and white label products that are trending today.
Before looking at what products are hot right now, you might be wondering: “what is white labeling and private labeling?” The two terms are often used interchangeably when there is, in fact, a subtle difference. Private labeling is when a third-party manufacturer makes branded products exclusively for one retailer (think Great Value at Walmart or Kirkland at Costco). White labeling is when a third-party manufacturer makes generic products for multiple retailers, who then brand it as their own (for example, the razors once used by the Dollar Shave Club). We explain this in more detail in our blog Your Guide to Sourcing Private Label & White Label Manufacturers.
Everyone understands that some private label or white label products will always be popular, such as T-shirts and beer koozies. However, we’re here to bring you ten private label and white label products to sell that you may not have thought of or that are currently trending that can have a positive financial and branding impact on your business.
Another school year means a new backpack, so branding private or white label backpacks can get your name out in front of students and parents (that’s not all; many adults have given up the briefcase or side satchel for the convenience of wearable backpacks, creating an all-new market). Want to really get people wearing your branded backpack? Source a third-party white label manufacturing company offering smart backpacks, which offer USB ports and more.
There are many cosmetic niches, such as organic and vegan cosmetics and CBD-infused cosmetics. These, along with more traditional beauty items, can often be sourced through third-party manufacturers to grow a business or build upon an existing one. Pro Tip: Be sure when sourcing a third-party cosmetics manufacturer that their items are FDA-approved.
The global dietary supplements market was more than $123 billion in 2019 and is expected to continue to grow as people change their lifestyles and dietary habits. While not right for every company, using branded private or white label food supplements that have FDA approval is a great way to capitalize on the craze and get something to market quickly.
Detox products are in high demand, with the market expected to reach nearly $70 billion by 2025. So what are they? Best-selling detox products, according to Amazon, include gummies, capsules, teas, ciders, juices, powders, and other products meant to rid the body of toxins. With a reputable, FDA-approved private or white label product, your brand can get in on the action.
People are attached, and even addicted to, their phones, so it makes sense that they’re going to want complementary products. In fact, it’s expected that this market will reach a staggering $107 billion in 2020. Slapping your name on products such as car mounts, phone wallets, removable grips, chargers, amplifiers, and other items can really get your name out there.
You might be thinking, “really?” But it’s true. Rain ponchos are a hot item because you never know when the sky will break. Attendees at outdoor festivals and concerts, theme parks, tourist attractions, and more aren’t going to let some rain ruin their good time, and many don’t want to deal with the hassle of carrying an umbrella. A branded rain poncho that they can throw over themselves while weathering the storm is a great way to get your name out; think of your brand being spontaneously worn across a sea of people!
As individuals become more concerned about the health of our planet, sustainable products have become a big market, especially with millennials, who are twice as likely (75% vs. 34%) to purchase products that reduce their impact on the environment than baby boomers. Reusable private and white label water bottles, then, are a great way to get your brand name out there.
Men and women alike use a variety of shaving tools, making them a great private label or white label product to put your brand name on. We mentioned Dollar Shave Club earlier; they used generic white label razors branded with their name and then created a unique (at the time) home delivery method. In 2016, with sales approaching $200 million, this small startup sold the company to Unilever for $1 billion, all by sourcing white label razors!
Many supermarkets have gone green, eliminating paper and plastic bags to encourage people to bring their own reusable tote bags to stores in order to carry their groceries more responsibly. They’re also a hit at festivals and other events, where people tend to collect a lot of swag and need a bag to carry it around in. Putting your name on a white labeled reusable tote bag for sale or giveaways can be a great brand-building initiative.
The stress of the world is weighing many people down, and in response, they’re turning to yoga as a way to relax physically and mentally. Yoga’s popularity is skyrocketing, and the average “yogi” spends over $60K on the activity over their lifetime. Popular yoga gear that’s ripe for private label and white label branding includes yoga mats and carry bags, yoga blocks and balls, and yoga towels, pants, and socks.
Need a reputable private label manufacturer or a white label manufacturer to grow your brand quickly, easily, and safely? The Fulfillment Lab’s unique global on-demand fulfillment portal allows you to add new white and private label products to your existing product line without any upfront costs and no wait time.
You can easily create your product offering, add complementary products, build a customized label, and start selling right away. This can save you from investing thousands of dollars into a product before you ever know if it will take off, and you won’t have to worry about fulfillment—we do it all!
Want to know about private labeling or how to white label products? Contact us to get started!